--- title: SMASH 2023 --- [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) # SMASH Recap 2023 Here you'll find valuable insights and key takeaways from this years event. ![FURTHER at SMASH Session 2023 ](https://learn.talkfurther.com/hs-fs/hubfs/FURTHER%20at%20SMASH%20Session%202023%20.png?length=1600&name=FURTHER%20at%20SMASH%20Session%202023%20.png "FURTHER at SMASH Session 2023 ") Watch Now! ## FURTHER Moderated Panel Watch as the panel explores AI, Large Language Models (e.g., ChatGPT) for Lead Quality, Generation, and Team Productivity. During this panel discussion the team tackles - How AI/LLMs can create impact for providers who want to do a better job engaging & nurturing leads - How Machine Learning can help providers looking to improve Lead Quality & Qualification in their sales process - How AI/LLMs can help providers looking to deliver a faster, more user friendly buyer’s journey [Watch Now](https://vimeo.com/884473087) ![Wes at Conference](https://learn.talkfurther.com/hs-fs/hubfs/Screen%20Shot%202023-10-27%20at%201.19.01%20PM.png?length=1600&name=Screen%20Shot%202023-10-27%20at%201.19.01%20PM.png "Wes at Conference") Watch Wes Speak At The ## New Attendee Session Kicking off SMASH was the New Attendee session which included words from SMASH Board Member and our very own CEO & CoFounder Wes Fuller. Wes shared tips on ways to gain insights, forge vital connections, and master the art of navigating our invaluable learning ecosystem.  [WATCH NOW](https://vimeo.com/885288524) ![Screen Shot 2023-10-26 at 3.56.11 PM](https://learn.talkfurther.com/hs-fs/hubfs/Screen%20Shot%202023-10-26%20at%203.56.11%20PM.png?length=1600&name=Screen%20Shot%202023-10-26%20at%203.56.11%20PM.png "Screen Shot 2023-10-26 at 3.56.11 PM") Highlights From the ## Automation Station Shelane Barrett gathered with industry leaders during SMASH to transform the roundtable luncheon into... **The Automation Station  **A fun conversation and idea exchange on ways we can leverage Automation, Machine Learning, AI, and other emerging technologies to help us improve our daily lives as Sales & Marketing pros. We recapped the conversation into a short blog post: **[Read The Blog Now](https://learn.talkfurther.com/blog/sales-leaders-share-how-automation-is-important-to-their-success?hsLang=en)** ## TOP 3 Topics at Birds of a Feather ### Leaders gathered at SMASH's signature event, Birds of a Feather, to talk about solutions to the important challenges we all face. Our team observed which topics drew the most people - here were the hottest topics this year: Table #17 AIs Impact on Senior Care Marketing & Sales This was a very popular table, with attendees joining the discussion on how to best leverage AI, machine learning, and other new technologies in Senior Living. Ideas shared ranged from using ChatGPT to help with writing job descriptions to deeper forecasting potential of AI. Table #2 Digital Marketing Practices for Today This table was full of sales and marketing leaders who shared ideas on new ways to leverage digital marketing practices to change the perception of their communities which included using social platforms like TikTok! Table #3 Lead Qualification Getting more qualified leads is always a hot topic attendees are wanting to talk about. This table was busy again this year with those in attendance discussing ways to automate certain leads towards specific workflows to address their needs. One example was for financial qualification pathways that would help serve prospects without tying up SQLs in your CRM. ## Sign Up To Receive Recaps ** Want to get all the insights from the Birds of a Feather conversations? ![One Pagers](https://learn.talkfurther.com/hs-fs/hubfs/One%20Pagers.png?length=1600&name=One%20Pagers.png "One Pagers") Learn more about FURTHER's Solutions ## Download Product Guides Learn more about our how our suite of Ai-powered solutions can help you: - Engage more website traffic - Qualify more digital leads - Convert more leads to tours and move-ins - Optimize your efforts through key insights and analytics [Digital Solutions Guide](https://docs.google.com/presentation/d/14FII2coUp6LHEbI9c_YkIeZBEMkG6j-7-czmuwS70wQ/edit?usp=sharing) [Download Now](https://learn.talkfurther.com/hubfs/2023%20FURTHER%20One%20Pagers.pdf?hsLang=en) --- ![further_brand_lockup_full-color_RGB](https://learn.talkfurther.com/hubfs/further_brand_lockup_full-color_RGB.svg "further_brand_lockup_full-color_RGB")