--- title: Further | Blog description: Stay up to date on news, progress and new features. --- [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) # Go Further [ Featured | October 27, 2023 ## Notes from SMASH: The Power Of Solution Partners The annual pilgrimage to Las Vegas for the Senior Care Marketing & Sales Summit, affectionately known as SMASH, has concluded, and we were thrilled to not only be a... Read More ](https://learn.talkfurther.com/notes-from-smash-the-power-of-solutions-partner) [Featured | April 3, 2025 ## Senior Sales 101: Best Practices for Qualifying (and Disqualifying) Your Leads Let’s be honest—your sales team is busy. And when a new inquiry hits the CRM, the question everyone’s asking is the same: Is this person actually going to move in? Read More ](https://learn.talkfurther.com/senior-sales-101-best-practices-for-qualifying-and-disqualifying-your-leads) [Featured | June 19, 2023 ## Part I: How Further is Using Machine Learning & AI to Solve The Digital Lead Problem Digital Customer acquisition for Senior Living Communities is hard. There are many challenges that make connecting with digital prospects difficult, but in recent years one... Read More ](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem) April 3, 2025 ## [Senior Sales 101: Best Practices for Qualifying (and Disqualifying) Your Leads](https://learn.talkfurther.com/senior-sales-101-best-practices-for-qualifying-and-disqualifying-your-leads) Let’s be honest—your sales team is busy. And when a new inquiry hits the CRM, the question... [Read More](https://learn.talkfurther.com/senior-sales-101-best-practices-for-qualifying-and-disqualifying-your-leads) February 14, 2025 ## [Driving More Move-Ins from Fewer Leads w/ Predictive Lead Segmentation](https://learn.talkfurther.com/driving-more-move-ins-from-fewer-leads-w-predictive-lead-segmentation) The rise of digital and aggregator leads have made it easy to ramp up lead volume. That’s great for... [Read More](https://learn.talkfurther.com/driving-more-move-ins-from-fewer-leads-w-predictive-lead-segmentation) February 6, 2025 ## [Turn Pricing Confusion into Confidence w/ Further Website Pricing Modules](https://learn.talkfurther.com/displaying-community-pricing-w-further) Families today are looking for pricing—set up your Senior Living website for success Let’s face... [Read More](https://learn.talkfurther.com/displaying-community-pricing-w-further) January 24, 2025 ## [No Lead Left Behind: Nurturing Leads at Scale with AI](https://learn.talkfurther.com/no-lead-left-behind-turning-prospects-into-move-ins-with-ai) Senior Living communities see 33% more move-ins with AI-augmented outreach & follow-up for their... [Read More](https://learn.talkfurther.com/no-lead-left-behind-turning-prospects-into-move-ins-with-ai) October 8, 2024 ## [FURTHER secures Series B funding](https://learn.talkfurther.com/further-secures-series-b-funding) [Read More](https://learn.talkfurther.com/further-secures-series-b-funding) February 8, 2024 ## [ASHA 2024 Wrap Up: Miami Takeaways](https://learn.talkfurther.com/2024-asha-wrap-up) Touching down in Miami for the 2024 ASHA conference, our team did not expect to encounter the kind... [Read More](https://learn.talkfurther.com/2024-asha-wrap-up) December 13, 2023 ## [The AI Difference: How You Can Do Your Senior Living Job Better, Faster, and Smarter](https://learn.talkfurther.com/ai-webinar-recap) [Read More](https://learn.talkfurther.com/ai-webinar-recap) December 10, 2023 ## [InterFace Recap and Insights: Navigating the Future of Senior Living](https://learn.talkfurther.com/interface-conference-2023) [Read More](https://learn.talkfurther.com/interface-conference-2023) December 8, 2023 ## [Dispatch from LeadingAge: Here’s What Our Industry Wants More Of](https://learn.talkfurther.com/leading-age-recap) [Read More](https://learn.talkfurther.com/leading-age-recap) November 8, 2023 ## [4 AI Related Books](https://learn.talkfurther.com/4-ai-related-books) 4 AI-Related Books Every Senior Care Operator Should Read [Read More](https://learn.talkfurther.com/4-ai-related-books) - ** - [1](https://learn.talkfurther.com) - [2](https://learn.talkfurther.com/page/2) - [3](https://learn.talkfurther.com/page/3) - [4](https://learn.talkfurther.com/page/4) - [**](https://learn.talkfurther.com/page/2) ## Schedule a Time to Speak ** Or drop us a line! ![further_brand_lockup_full-color_RGB](https://learn.talkfurther.com/hubfs/further_brand_lockup_full-color_RGB.svg "further_brand_lockup_full-color_RGB")