--- title: Further | Blog (2) description: Stay up to date on news, progress and new features. (2) --- [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) # Go Further [ Featured | October 27, 2023 ## Notes from SMASH: The Power Of Solution Partners The annual pilgrimage to Las Vegas for the Senior Care Marketing & Sales Summit, affectionately known as SMASH, has concluded, and we were thrilled to not only be a... Read More ](https://learn.talkfurther.com/notes-from-smash-the-power-of-solutions-partner) [Featured | April 3, 2025 ## Senior Sales 101: Best Practices for Qualifying (and Disqualifying) Your Leads Let’s be honest—your sales team is busy. And when a new inquiry hits the CRM, the question everyone’s asking is the same: Is this person actually going to move in? Read More ](https://learn.talkfurther.com/senior-sales-101-best-practices-for-qualifying-and-disqualifying-your-leads) [Featured | June 19, 2023 ## Part I: How Further is Using Machine Learning & AI to Solve The Digital Lead Problem Digital Customer acquisition for Senior Living Communities is hard. There are many challenges that make connecting with digital prospects difficult, but in recent years one... Read More ](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem) November 4, 2023 ## [6 Articles About AI](https://learn.talkfurther.com/6-articles-about-ai) 6 Articles About AI That Every Senior Care Operator Should Read [Read More](https://learn.talkfurther.com/6-articles-about-ai) November 1, 2023 ## [5 Ted Talks About AI](https://learn.talkfurther.com/5-ted-talks-about-ai) 5 TED Talks on Technology Every Senior Care Operator Should Watch [Read More](https://learn.talkfurther.com/5-ted-talks-about-ai) November 1, 2023 ## [Six Ways AI Can Help Senior Living Sales and Marketing Professionals](https://learn.talkfurther.com/six-ways-ai-can-help-senior-living-sales-and-marketing-professionals) How sales and marketing teams at leading senior living organizations are upgrading workflows with AI [Read More](https://learn.talkfurther.com/six-ways-ai-can-help-senior-living-sales-and-marketing-professionals) October 30, 2023 ## [Sales leaders share how "automation" is important to their success](https://learn.talkfurther.com/sales-leaders-share-how-automation-is-important-to-their-success) Staying ahead of the curve is crucial to achieving success. With both consumers and technology... [Read More](https://learn.talkfurther.com/sales-leaders-share-how-automation-is-important-to-their-success) October 27, 2023 ## [Notes from SMASH: The Power Of Solution Partners](https://learn.talkfurther.com/notes-from-smash-the-power-of-solutions-partner) The annual pilgrimage to Las Vegas for the Senior Care Marketing & Sales Summit, affectionately... [Read More](https://learn.talkfurther.com/notes-from-smash-the-power-of-solutions-partner) July 20, 2023 ## [Get to know: Jami Sexton](https://learn.talkfurther.com/get-to-know-jami-sexton) I recently had the pleasure of interviewing Jami Sexton, our SVP of Strategic Initiatives and the... [Read More](https://learn.talkfurther.com/get-to-know-jami-sexton) June 19, 2023 ## [Part I: How Further is Using Machine Learning & AI to Solve The Digital Lead Problem](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem) Digital Customer acquisition for Senior Living Communities is hard. There are many challenges that... [Read More](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem) June 19, 2023 ## [Part II: How Further Created Our Move In Prediction Algorithm Using Machine Learning](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem-0) In case you aren’t familiar with us, Further provides conversational digital sales experiences to... [Read More](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem-0) January 19, 2023 ## [5 Trends To Watch In Senior Living for 2023](https://learn.talkfurther.com/5-trends-to-watch-in-senior-living-for-2023) A note from James Johnson, Co-Founder & Chief Product Officer: [Read More](https://learn.talkfurther.com/5-trends-to-watch-in-senior-living-for-2023) January 5, 2023 ## [3 Reasons to Go FURTHER in 2023](https://learn.talkfurther.com/3-reasons-to-go-further-in-2023) Starting a ✨🍾✨New Year✨🍾✨ means more than just ball drops and resolutions. It's clean slates, new... [Read More](https://learn.talkfurther.com/3-reasons-to-go-further-in-2023) - [**](https://learn.talkfurther.com/page/1) - [1](https://learn.talkfurther.com) - [2](https://learn.talkfurther.com/page/2) - [3](https://learn.talkfurther.com/page/3) - [4](https://learn.talkfurther.com/page/4) - [**](https://learn.talkfurther.com/page/3) ## Schedule a Time to Speak ** Or drop us a line! ![further_brand_lockup_full-color_RGB](https://learn.talkfurther.com/hubfs/further_brand_lockup_full-color_RGB.svg "further_brand_lockup_full-color_RGB")