FURTHER's Virtual Sales Assistant (VSA) has always helped your senior living communities captivate visitors, increase web conversions, engage with high-intent leads, and provide lead value insight. Site visitors are beginning to expect the ability to communicate instantly, at a time that works best for them (whether during office hours or after).
FURTHER has enhanced the VSA with the addition of Instant Answers. This cutting-edge technology aims to give your sales team another layer of support and a better experience for visitors to your website.
Not all chat tools are created equal. While some tools rely on a simple chat flow decision tree to provide a few pre-populated bits of information, Instant Answers uses genuine artificial intelligence (AI) technology. What does this mean for you? Instant Answers learns and adapts to what a visitor may ask, serving up answers that draw the user into the conversation. This is incredibly powerful as changes in the market and your site visitors' behaviors occur.
Instant Answers is powered by Natural Language Processing (NLP), a technology that allows computers to analyze, understand, and derive meaning from natural language in an intelligent and useful way faster than a person could. When combined with our guided customer experience, NLP allows the FURTHER Virtual Sales Assistant to take on human-like qualities, answer questions, and guide the experience as a trained salesperson would.
Visitors can ask nearly any question that is relevant to your community. Instant Answers allows them to find the information necessary to make a purchasing decision without navigating the entire website. Additionally, calls to action like scheduling a tour or viewing a virtual walk-through adjust for each visitor based on their actions. And it’s not just visitors to your website who welcome this — sales teams can focus their attention on mission-critical tasks instead of losing time on monotonous tasks and unqualified leads.
Reach out to your account manager if you’d like to learn more about these tools. Not yet a customer? Schedule a demo by emailing info@talkfurther.com.
