--- title: Further | Blog | Insights description: Insights | Stay up to date on news, progress and new features. --- [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) [![Try the Demo](https://no-cache.hubspot.com/cta/default/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc.png)](https://cta-redirect.hubspot.com/cta/redirect/20494008/a9259bf6-9e41-48d5-86b7-b1a3e8b8befc) # Insights [ Featured | October 27, 2023 ## Notes from SMASH: The Power Of Solution Partners The annual pilgrimage to Las Vegas for the Senior Care Marketing & Sales Summit, affectionately known as SMASH, has concluded, and we were thrilled to not only be a... Read More ](https://learn.talkfurther.com/notes-from-smash-the-power-of-solutions-partner) [Featured | April 3, 2025 ## Senior Sales 101: Best Practices for Qualifying (and Disqualifying) Your Leads Let’s be honest—your sales team is busy. And when a new inquiry hits the CRM, the question everyone’s asking is the same: Is this person actually going to move in? Read More ](https://learn.talkfurther.com/senior-sales-101-best-practices-for-qualifying-and-disqualifying-your-leads) [Featured | June 19, 2023 ## Part I: How Further is Using Machine Learning & AI to Solve The Digital Lead Problem Digital Customer acquisition for Senior Living Communities is hard. There are many challenges that make connecting with digital prospects difficult, but in recent years one... Read More ](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem) April 3, 2025 ## [Senior Sales 101: Best Practices for Qualifying (and Disqualifying) Your Leads](https://learn.talkfurther.com/senior-sales-101-best-practices-for-qualifying-and-disqualifying-your-leads) Let’s be honest—your sales team is busy. And when a new inquiry hits the CRM, the question... [Read More](https://learn.talkfurther.com/senior-sales-101-best-practices-for-qualifying-and-disqualifying-your-leads) June 19, 2023 ## [Part I: How Further is Using Machine Learning & AI to Solve The Digital Lead Problem](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem) Digital Customer acquisition for Senior Living Communities is hard. There are many challenges that... [Read More](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem) June 19, 2023 ## [Part II: How Further Created Our Move In Prediction Algorithm Using Machine Learning](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem-0) In case you aren’t familiar with us, Further provides conversational digital sales experiences to... [Read More](https://learn.talkfurther.com/how-further-is-using-machine-learning-ai-to-solve-the-digital-lead-problem-0) January 19, 2023 ## [5 Trends To Watch In Senior Living for 2023](https://learn.talkfurther.com/5-trends-to-watch-in-senior-living-for-2023) A note from James Johnson, Co-Founder & Chief Product Officer: [Read More](https://learn.talkfurther.com/5-trends-to-watch-in-senior-living-for-2023) October 12, 2022 ## [Guest Author | Trends in Digital Technology](https://learn.talkfurther.com/guest-author-trends-in-digital-technology) As someone who’s been involved with technology platforms for the better part of my adult life, I’ve... [Read More](https://learn.talkfurther.com/guest-author-trends-in-digital-technology) March 15, 2022 ## [Removing Financial Roadblocks FURTHER + Elderlife Financial](https://learn.talkfurther.com/removing-financial-roadblocks-further-elderlife-financial) Pricing can be a sensitive topic amongst Senior Living providers. [Read More](https://learn.talkfurther.com/removing-financial-roadblocks-further-elderlife-financial) October 28, 2021 ## [SMASH 2021 RECAP](https://learn.talkfurther.com/smash-2021-recap) The Further team has returned from Vegas after an amazing week of meeting so many new and old... [Read More](https://learn.talkfurther.com/smash-2021-recap) August 20, 2021 ## [Actionable Insights Powered by the FURTHER Dashboard](https://learn.talkfurther.com/actionable-insights-powered-by-the-further-dashboard) By now, you’re likely aware that FURTHER’s Virtual Sales Assistant leverages a combination of... [Read More](https://learn.talkfurther.com/actionable-insights-powered-by-the-further-dashboard) July 30, 2021 ## [FURTHER Introduces Instant Answers](https://learn.talkfurther.com/exciting-new-tech-features-added-to-further-tm-virtual-sales-assistant) FURTHER's Virtual Sales Assistant (VSA) has always helped your senior living communities captivate... [Read More](https://learn.talkfurther.com/exciting-new-tech-features-added-to-further-tm-virtual-sales-assistant) ## Schedule a Time to Speak ** Or drop us a line! ![further_brand_lockup_full-color_RGB](https://learn.talkfurther.com/hubfs/further_brand_lockup_full-color_RGB.svg "further_brand_lockup_full-color_RGB")