In Senior Living, every lead is a family in need…in need of answers, help and trusted guidance as they choose the right community for their loved-one. But most senior living sales teams are forced to prioritize their limited time on only the most active and urgent leads. That means families are sitting in your database, never getting the help they need, and eventually turning to other options.
That’s why thousands of senior living communities are augmenting their sales teams with automated conversations to help and nurture leads when the Sales Directors can’t.
Across Further’s 6,000+ customers, we’re seeing a 33% increase in move-ins from their existing leads when they use intelligent, AI-powered SMS and Email conversations to provide helpful reminders, answer questions, gather feedback and even assist with common needs like scheduling/rescheduling tours— driving more move-ins from their existing leads, and providing white-glove assistance for your prospects when they need it most.
Further’s customers have been pushing the boundaries of automation for years. We’ve seen and enabled automated conversations at every stage in the Senior Living buyer journey. Here are some of the most common steps in the sales process where automation can help:
First Contact Outreach - When families first reach out, every minute counts. Personalized AI SMS outreach can quickly answer questions, provide guidance, and increase the chance of a sales conversation.
Aggregator Lead Outreach - When families engage with an aggregator, the first community to respond has a big advantage. Automating your initial outreach with a personalized SMS message can give your communities the edge.
Pre-Tour Reminders - Whether families schedule a tour through Further or through a Sales Director, they need reminders and guidance to ensure a great tour experience. Automated SMS or Email reminders and tips decrease the chance of a no-show and set the family up for a successful tour.
Post-Tour Surveys - The 24 hours after a tour is a critical time in the decision making process. An automated “thank you” message with a post-tour survey will improve the family’s experience and provide valuable insights for your Sales Directors.
Aging Lead Nurturing - Just because a lead doesn’t respond, it doesn’t mean they’re not interested. By nurturing your unresponsive leads with friendly, personalized SMS reminders, you can help address common hesitations and drive more sales conversations.
These are some of the most common steps to automate, and a great place to start. From here, you can experiment by adding and refining your automations to deliver a more targeted experience.
Trusting your families to an automation vendor is no small ask. You need a provider like Further with the right combination of Senior Living experience, proven platform and a history of real results.
If you’re considering an automation platform for your sales engagements, here are some questions you should consider:
Does the vendor understand Senior Living? |
Further works with over 6,000 senior living communities and has engaged over 180,000 families in automated SMS and email sales conversations since 2021. We’ve built all that experience into our platform so you don’t have to reinvent the wheel. |
How does the platform deal with questions that the AI/automation can’t answer? |
Further’s AI-powered SMS and email doesn’t work alone. We have an experienced team of Direct Response Assistants (DRAs) that monitor automated conversations and step in when needed with an average 40-50 second response time. That means you can trust that your families will get clear and accurate responses every time. |
Will the platform integrate with your CRM and sales process? |
Further integrates with every Senior Living CRM, making it easy to sync our automated SMS and Email engagements with your sales process. Leads can be added or removed from conversations based CRM activity such as tours, move-ins or disqualification ensuring a seamless experience for sales teams. |
Can the vendor show measurable impact and ROI? |
Further customers have seen a 33% increase in move-ins from their existing leads when they use Further’s Messaging Assistant. We’ll give you a 3-month free trial to see the results for yourself. |
See the difference Further can make in your communities by scheduling a demo of our AI-powered sales engagement platform today. Experience firsthand how our automated conversations can nurture leads, provide personalized support, and ultimately increase move-ins. Get started with a free 3-month trial and discover the power of AI for your sales team.
If you’re new to Further, book a demo on our homepage. If you’re an existing Further customer, reach out to your Customer Success Manager to get started!
