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Posts by Aaron Kaffen

Featured | October 27, 2023

Notes from SMASH: The Power Of Solution Partners

The annual pilgrimage to Las Vegas for the Senior Care Marketing & Sales Summit, affectionately known as SMASH, has concluded, and we were thrilled to not only be a...

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Featured | April 3, 2025

Senior Sales 101: Best Practices for Qualifying (and Disqualifying) Your Leads

Let’s be honest—your sales team is busy. And when a new inquiry hits the CRM, the question everyone’s asking is the same: Is this person actually going to move in?

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Featured | June 19, 2023

Part I: How Further is Using Machine Learning & AI to Solve The Digital Lead Problem

Digital Customer acquisition for Senior Living Communities is hard. There are many challenges that make connecting with digital prospects difficult, but in recent years one...

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About Aaron Kaffen

April 3, 2025

Senior Sales 101: Best Practices for Qualifying (and Disqualifying) Your Leads

Let’s be honest—your sales team is busy. And when a new inquiry hits the CRM, the question... Read More
February 14, 2025

Driving More Move-Ins from Fewer Leads w/ Predictive Lead Segmentation

The rise of digital and aggregator leads have made it easy to ramp up lead volume. That’s great for... Read More
February 6, 2025

Turn Pricing Confusion into Confidence w/ Further Website Pricing Modules

Families today are looking for pricing—set up your Senior Living website for success Let’s face... Read More
January 24, 2025

No Lead Left Behind: Nurturing Leads at Scale with AI

Senior Living communities see 33% more move-ins with AI-augmented outreach & follow-up for their... Read More

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