Let’s face it—pricing is one of the toughest parts of the Senior Living buying experience. It’s complicated, sensitive, and often leaves families feeling more confused than confident. So many communities hide their pricing, leading to frustrated families and missed opportunities.
That’s why Further is on a mission to make it easy for communities to share pricing in a way that’s clear, helpful, and—dare we say it—stress-free. Further has worked with 6,000+ Senior Living communities and we’ve distilled our experience into a simple approach to website pricing that you can start using today. Read on to learn more…
Today’s senior living shoppers want to self-educate. When you give families the information they need in a way that’s easy to digest, everyone wins. When pricing is hard to find, many families will simply look to another community. Transparent pricing can immediately boost your website conversions by:
At Further, we’ve built a suite of website pricing display tools that take the stress out of sharing pricing. Further’s website pricing modules let you seamlessly embed and update pricing information on every website, and we give you the power to customize how pricing is displayed for each community.
Further website pricing platform gives you:
Community Level Pricing Customization: Every community is different, and we get that. Further let’s you choose how much or how little information to share, based on what feels right for each audience.
Flexible Pricing Display Options: Our pricing modules can go anywhere—whether it’s a chatbot, a form, or a dedicated pricing page. You decide what works best for your community.
Easy Updates: Need to roll out a new discount or update rates across multiple units? No problem. Our platform makes it simple, saving you time and headaches.
Room to Experiment: Not sure what’ll work best? That’s okay! We’ll help you test different approaches and share best practices from other communities so you can keep improving.
We understand that Senior Living pricing isn’t as simple as slapping a number on a website. There are so many moving parts, like community fees, base rates, discounts and incentives, care costs and extras like enhanced dining options or additional amenities.
When you multiply all those variables across all the different communities and units, it’s no wonder operators are hesitant to expose pricing. That’s where Further can help.
We’ve seen it all when it comes to Senior Living pricing, and all that experience is baked right into our website pricing modules. Further streamlines the process of managing website pricing, making it easy for an operator to present pricing in the best possible way, community by community.
The senior living world is changing, and pricing transparency is quickly becoming the standard. At Further, we’re here to help you stay ahead. You don’t have to start from scratch—you can use our tools, insights, and support to create an amazing experience for the families you serve.
Ready to make pricing simpler and more effective? Request a demo to get started today.
