The rise of digital and aggregator leads have made it easy to ramp up lead volume. That’s great for the top of funnel, but if those leads don’t convert to move-ins the way you hoped, it can kill your ROI and make it even harder for your Sales Directors to focus on qualified inbound leads. So what do you do? Hope it gets better? Turn off the leads? There’s a third option…Predictive Lead Segmentation.
In this article, you’ll learn how thousands of Senior Living communities are using Further’s own predictive lead scoring and segmentation tools to identify the prospects that are most likely to move-in—focusing Sales efforts on the highest quality leads and driving more ROI from digital and aggregator spend.
If your Sales team had a crystal ball that told them which leads would turn into move-ins, what would it mean for your business? Less time spent on unqualified leads? Fewer missed opportunities? Better marketing ROI? The good news is, we have the next best thing to a crystal ball…data.
Further has spent the last two years perfecting the move-in prediction model behind our predictive move-in score, using Machine Learning to analyze lead-to-move-in data from across 837,652 leads.
Looking at the actual move-in data, and segmenting by Further’s predictive scoring, we see some clear trends
75% of move-ins came from just 18% of leads - It’s the old 80/20 rule. If you can focus your team’s time on that 18%, think how many more move-ins it could deliver.
The bottom 52% of leads represented only 3.48% of move-ins - Imagine how much time your team is spending on the bottom half of leads.
The top 26% of leads are 300X more likely to move in than the bottom 39% - Using Further’s predictive move-in score, you can accurately focus sales efforts on the leads most likely to convert.
The data doesn’t lie, our model shows that Further’s predictive lead score can predict move-ins with 80% accuracy.
Using a predictive lead score to segment your leads, you can unlock a whole new level of sales and marketing efficiency. Here are three ways you can use Further’s predictive lead score and automated lead filter workflows today:
Lots of vendors can provide lead scoring, choosing the right one can make all the difference. Here are some questions you should consider:
Does the vendor understand Senior Living? |
Further works with over 6,000 senior living communities and we’ve helped convert more than 3M leads into over 50k move-ins since 2021. We’ve built all that experience into our lead segmentation solutions so you don’t have to reinvent the wheel. |
How does the platform generate their lead scores? |
Unlike other vendors that rely on manual or subjective scoring inputs, Further’s scores are generated using the data we collect from your prospects in our chat, form, survey, and phone lead capture flows. That data is fed through our move-in prediction algorithm to give an 80% accurate predictive move-in score. |
Will the platform integrate with your CRM and sales process? |
Further integrates with every Senior Living CRM, making it easy to integrate our predictive move-in score into your sales process. Predictive scores can sync right to your CRM records, or you can use the score to hold back unqualified leads from your CRM. |
Can the vendor show measurable impact and ROI? |
Further customers see 3X qualified leads and an 87% increase in move-ins from their first-party leads. We’ll give you a 3-month free trial to see the results for yourself. |
See the difference Further can make in your communities by scheduling a demo of our AI-assisted Senior Living Sales & Marketing platform today. Experience firsthand how our predictive scoring and segmentation solutions can help improve your sales efficiency and increase move-ins. Get started with a free 3-month trial and discover the power of AI for your sales team.
If you’re new to Further, book a demo on our homepage. If you’re an existing Further customer, reach out to your Customer Success Manager to get started!
